Joseph Christian Leyendecker

Born in Montabaur, Germany, Joseph Leyendecker became a noted American illustrator and graphic designer who, between 1896 and 1950, painted more than four-hundred magazine covers, most of them of an idealized America and 321 for Saturday Evening Post.  He particularly hit his stride in the 1930s.

For Arrow Collar he designed ads that laid the foundation for selling lifestyle with product.  It is said that his technical skill was beyond reproach, he worked amazingly fast, and that his draughtsmanship was perfect.  Norman Rockwell began his career as an imitator of Leyendecker.